9:00 AM - 6:00PM
9:00 AM - 6:00PM
9:00 AM - 6:00PM
9:00 AM - 6:00PM
9:00 AM - 6:00PM

At Vogue Vision, it’s been our pleasure to provide smart, high-fashion eyeglasses and excellent eye care to the Des Moines metro area from our East Euclid location. We take the utmost pride in our variety of hand-picked frames, some of which cannot be found anywhere else in Central Iowa, ensuring that our valued customers are equipped to stay on the leading edge of fashion.

Exceptional East Euclid
Eye Doctor Near You

In addition to supplying you with a wide selection of stylish frames, we understand the importance of an eye doctor who gets to know you personally and understands your lifestyle. We believe that personalized eye care is the only way to provide for long-term eye health and continue to maintain your crystal-clear vision. Robert Powell, OD is our optometrist at East Euclid, and his experience in primary eye care and background in eye disease management guarantees that our patients feel confident that they are receiving the care they deserve.

Glasses collection Vogue Vision – East Euclid

Our East Euclid Eye Services

Our team at Vogue Vision is equipped to meet all your eye care needs with comprehensive eye exams, our selection of quality designer frames, and variety of contact lens options.

Comprehensive exam in Vogue Vision – East Euclid

Eye Exams

Annual eye exams are not only important to update your vision prescription and keep your eyesight crisp and clear, but to screen for signs of any irregularities that could affect your sight in the future. At Vogue Vision, Dr. Powell provides comprehensive eye exams to assess your vision and to evaluate the overall health of your eyes to detect and manage any vision-threatening conditions.

Vogue Vision – East Euclid eye glasses collection

Designer Eyeglasses and Frames

Each pair of frames in our unparalleled selection of exquisite eyewear is hand-selected to cater to the tastes of the clientele of each of our four locations, so no two Vogue Vision shopping experiences will be exactly the same. Our selection is constantly being updated, and our highly trained optical staff is standing by to help you explore our present offerings and find your perfect fit.

Vogue Vision – East Euclid contact lenses

Contact Lenses

If you prefer contact lenses to glasses, your contacts should account for the unique structure of your eyes, since ill-fitting contacts can affect your quality of vision. At Vogue Vision, we offer a selection of different brands and styles of contacts, and we provide thorough contact lens exams to match you with your perfect fit for crystal-clear results.

Vogue Vision – East Euclid location

Proudly Serving East Euclid, Des Moines

We’re proud to serve East Euclid Avenue and the surrounding neighborhoods and communities, including Altoona, Swanwood, Marquisville, Berwick, Saylorville, Altoona, Bourdurant, Mitchelville, Rising Sun, and Pleasant Hill.

Northeastern Des Moines has plenty to offer. Whether you’re exploring Adventureland Park, golfing at Bright Grandview Golf Course, or enjoying Easttown Park, you’ll always be in fashion — and seeing clearly — when you’re wearing a pair of Vogue Vision eyeglasses.


Vogue Vision is a local, family owned and operated company that has served the people of central Iowa since 1977. We chose our name to make clear our dedication to providing industry-defining and fashion-forward frames. To meet client demands, we handpick all our eyeglasses, and tailor each location’s selection to suit the local scene.

Driving Directions

We’re located at 2472 E Euclid Ave, Des Moines, IA 50317.

If you’re coming from the west, take I-235 E east to Exit 12 for US-6. Once you have exited, turn right onto E Euclid Avenue, then make an immediate left into the plaza just before the Hy-Vee, where you’ll find us on the strip next to Sun Seekers Tan Spa.

If you’re coming from the east, take US-6 W west, keeping right as you pass Prints Copy Center on your left. From there, continue on US-6 W for another 1.5 miles, passing Tasty Tacos on your right, and you’ll find us up ahead on your right, just after the Hy-Vee.